Through a press release, the phone manufacturer announced LG Velvet. According to the company, it’s its way of “answering the challenge” of becoming unique on the market by emphasizing “distinctive designs” and “tactile elegance“. We’re not entirely sure what the company means but it did give us what to expect.
Due to the increasing number of cameras on a phone, the design department is often overlooked. We’ve seen this with the Galaxy S20 series, releasing a boring-looking design with a large camera hump. In the case of LG Velvet, it introduces the “raindrop” camera module that allows for symmetrical design philosophy and “flowing” form factor. LG claims that it’s “pleasing to the eye and pleasing to touch“. No images were revealed by the company, however, prior renders were already provided by tipsters. As seen from the sketches and images, LG Velvet is tall, slim, and lacks a huge camera hump despite housing three cameras. Unless LG says so, this isn’t the final design.
After the announcement of LG Velvet, there’s speculation that it’s going to replace the LG G series flagship lineup which the company has been vocal about. Although it wasn’t mentioned deliberately, the company did say that its new device is the “first device to implement the company’s new branding strategy for its mobile devices, moving away from alphanumerical designations in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality and ever-changing trends.”
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