Since the 1990s, Intel has used the Celeron and Pentium brands for CPUs, but they’re finally disappearing — albeit not in the way you’d expect. Beginning in 2023, the company will phase out both brand names for low-end laptop chips in favor of the more straightforward (if not particularly creative) “Intel Processor” badge. According to Intel VP Josh Newman, the move will help “simplify” the lineup.
The Core, Evo, and to labels will remain. Intel did not specify how it will handle desktop processor branding, which will continue to include Celeron and Pentium models released this year.
The decision is not surprising. For years, the Celeron and Pentium names have been synonymous with low-end processors, with only minor practical differences for users. This makes it clear what you’re getting. It’s a basic model if you don’t see “Core.” And people looking for entry-level laptops aren’t as concerned with branding as their enthusiast counterparts. Pricing and basic functionality are more important in this case.
Intel tells Engadget that there will be “no new” desktop CPUs in this category in the first quarter of 2023 but that it cannot comment on other plans.
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