According to data quoted by the Wall Street Journal, the number of daily active users on Meta’s Threads text-first service has dropped to less than 10 million.
At its peak, almost 50 million people around the world had signed up for the service in the days after its hugely successful launch.
The numbers, which came from the tracking company SimilarWeb, also showed, according to the paper, that more than 85% less time is being spent on the Threads app.
Meta, which is owned by Facebook, launched Threads at the beginning of July to compete with Elon Musk’s short-text service X, which was known as Twitter at the time. (PREVIOUSLY: Twitter Threatens Legal Action Against Meta as Threads App Gains Popularity) Early on, a lot of people used Threads. In fact, it was the app that reached 100 million downloads the fastest of all time.
But since then, the number of people using the app has gone down, and many users have complained that it doesn’t have some key features.
READ: Why Threads Users Are Already Complaining
Meta plans to release a web version by the beginning of this week to help meet a main user request. Up until now, Threads was mostly made for mobile phones.
People who know about the situation said that launching of the web version are not set in stone and could change.
