Meta Platforms announced on Sunday that it is testing a monthly subscription service called Meta Verified. This service will let users verify their accounts with a government ID and get a blue badge. Its goal is to help content creators grow and build communities.
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The subscription bundle for Instagram and Facebook will be available later this week. It will start at $11.99 (₱660) per month on the web or $14.99 (₱826) on Apple’s iOS and Android.
Monthly Subscription “Meta Verified” will start in Australia and New Zealand this week, and other countries will get it slowly over the next few weeks.
Meta’s move into subscription services is similar to what Twitter did last month when it said that Twitter Blue would cost $11 per month.
Mark Zuckerberg, CEO of the social media giant, said earlier that the company planned to release several new products that would “empower creators to be way more productive and creative.” Still, he also warned about the cost of supporting the technology for many users.
Last year, other social media apps, like Twitter, Snapchat from Snap Inc. and the messaging app Telegram, added paid subscription services as a new way to make money.
