Xiaomi’s debut into the electric vehicle market with its SU7 model has been making waves recently, now targets 100K SU7 car sales by 2024. Unveiled at the Mobile World Congress (MWC) 2024 last February, the much-anticipated vehicle hit the market in March, stirring up excitement among consumers. Now, with Xiaomi ramping up its supply chain efforts for the SU7 electric vehicle (EV), the buzz continues to grow.
The company’s initial plan is to roll out just 5000 units globally in the first wave. However, Lu Weibing, President of Xiaomi Group and General Manager of Xiaomi Brand, disclosed that Xiaomi’s CEO has set an ambitious target of surpassing 100K SU7 car sales by 2024.
Weibing shared the latest figures regarding SU7 deliveries, revealing that as of April 20, orders for the vehicle have exceeded an impressive 70,000 units. He announced this development during the Xiaomi Investor Conference, emphasizing the strong demand for the SU7 in the market.
Xiaomi Auto has already commenced delivery of the SU7, starting with key cities like Beijing and Shenzhen. Plans are in place to expand nationwide delivery services in the near future. Lei Jun, Xiaomi’s CEO, previously highlighted that delivery centers for the SU7 are operational in 29 cities across China, targeting major electric vehicle markets. It’s projected that this network will extend to cover 40 cities by the end of the year.
Currently, Xiaomi Auto boasts 59 stores across 29 cities, including prominent locations such as Beijing, Shanghai, and Guangzhou, among others.
Turning to the vehicle itself, the SU7 lineup comprises three variants, SU7, SU7 Pro, and SU7 Max. The price tags for these models stand at CNY 215,900 (equivalent to approximately PHP 1.7 million), CNY 245,900 (about PHP 1.9 million), and CNY 299,900 (approximately PHP 2.3 million) respectively, providing consumers with a variety of choices to match their tastes and financial plans.
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