Samsung teamed up with Google to unveil a cutting-edge 3D sound technology named Immersive Audio Model and Formats (IAMF). Excitingly, Samsung recently announced that this groundbreaking audio tech is making its way to their TVs and audio devices this year.
IAMF is set to challenge the dominance of Dolby Atmos, the current go-to audio standard in the market. The goal? To deliver a next-level listening experience with a few unique twists.
Similar to Dolby Atmos, IAMF takes sound beyond the traditional surround experience, introducing vertical sound capabilities for a more lifelike audio environment. But here’s where IAMF stands out.
IAMF is an open-source 3D audio format, ditching licensing fees and potentially making it more widely adopted and budget-friendly for consumers. What’s more, IAMF leverages AI to precisely identify and place sounds in a scene, cranking up the realism.
Adding to its charm, IAMF can fine-tune specific audio aspects, like dialogue clarity, based on what you’re watching. This means a tailored listening experience just for you.
Scheduled to debut on Samsung TVs and sound systems in 2024, IAMF’s compatibility details remain a bit of a mystery. There’s buzz about YouTube considering IAMF support for its content this year. The good news? Even older-generation Samsung TVs and soundbars might get a taste of IAMF through a firmware update. No need to break the bank on new equipment!
While the specific models featuring IAMF haven’t been disclosed, keep an eye out for updates.
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