Vietnam ranks second in Core Consistent Quality and first in five of eight mobile experience metrics in five of the leading ASEAN countries by population. Thailand ranks first in three and second in three, and the Philippines ranks worst in five categories and second to last in two. Vietnam had a 9.5 Mbps (57.1%) faster Download Speed Experience than the Philippines.
Open signal examined mobile experiences in ASEAN (Association of Southeast Asian Nations) markets with 30 million or more people.
Vietnam leads Video and Games Experience. It leads Indonesia in video streaming by 9.5 points and Malaysia and Thailand in Games Experience by 5.8 points on average.
Only Thailand and the Philippines have poor video experience (sub 40). With Fair (40-55) experience, the others placed higher. Our users had a poor experience with lower-resolution films across all providers, and loading and stopping were slow.
Only Vietnam placed in the Fair (65-75) category for players’ multiplayer mobile game experience across connections (Games Experience). The Philippines, Malaysia, Thailand, and Indonesia had the lowest Games Experience of all five markets. The Philippines trailed Indonesia by 14.8 points and Vietnam by 22.7.
Vietnam leads Thailand in Excellent Consistent Quality by 7.7%. Thailand leads Core Consistent Quality by 3.4 percentage points over Vietnam.
Malaysian and Filipino users rank bottom for consistency. The Philippines beats Malaysia for Excellent, Consistent Quality, and Consistent core Quality ranks last. Excellent Consistency Quality is the percentage of user testing that meets the minimum required levels for HD video, group video conference calls, and games. Low-performance applications like SD video, voice conversations, and web surfing use Core Consistent Quality criteria.
Thailand has the highest 3G or greater availability score of 99.1%, 2.5 percentage points ahead of Malaysia. The Philippines ranks last in availability, 1.3 percentage points below Indonesia and 5.2 percentage points behind Thailand.
Thai consumers spend the least time without a cellular signal (0.5%). Users in Malaysia spent half the time without signal, and users in the Philippines (1.4%) and Indonesia (1.5%) spent around a third.
Being archipelagos, the Philippines and Indonesia rank high in both charts. Mobile service deployment on scattered islands is logistically harder than on mainland markets.
Vietnam tops Download and Upload Speed Experience. Vietnamese consumers downloaded 9.5 Mbps (57.1%) more quicker than Filipino users. The Philippines ranks second in Download Speed Experience, its greatest performance across all eight categories. Given its massive download speed boost, 5G is crucial.
Thailand’s Upload Speed Experience score was 1.6 Mbps (21.9%), lower than Vietnam’s. The Philippines has the poorest upload rates at 3.7 Mbps. Indonesia, Thailand, and Vietnam had Upload Speed Experience scores 1.9–2.4 times greater than the Philippines.
Our users’ mobile experiences in these nations will depend on 5G adoption rates. 5G can significantly improve the mobile experience. Therefore, markets, where carriers drive a higher percentage of user time with an active 5G connection (5G Availability) will improve the overall experience.
