Meta to Label AI-Generated Content Starting May

meta to label ai generated content starting may


In a move aimed at boosting transparency and trust, Meta, the parent company of Facebook and Instagram, has announced plans to introduce labeling for AI-generated content starting in May. This initiative comes amidst growing concerns over the spread of deepfakes, which are digitally altered media, and the need to address potential risks associated with them.

Also, with the 2024 elections looming, there are heightened concerns about the potential misuse of AI-generated content for disinformation campaigns.


Instead of outright removing manipulated images and audio, Meta will adopt a new strategy of labeling and providing context to such content, thereby preserving freedom of expression while ensuring users are informed. This approach marks a shift in content moderation policy, with the focus now on identifying and flagging AI-generated content rather than removing it outright.

Last week, YouTube has also implemented new regulations regarding the disclosure of AI-generated videos. Wherein creators must disclose any instances where digital manipulation has occurred, such as altering faces, incorporating celebrities into scenes, or simulating audio.

The rollout will occur in two phases, with labeling of AI-generated content set to commence in May. Furthermore, Meta plans to stop removing manipulated media solely based on previous guidelines by July. Under the new standard, AI-manipulated content will only be removed if it violates other Community Standards, such as those prohibiting hate speech or voter interference.

To address these concerns, Meta will introduce “Made with AI” labels to identify content created or altered using artificial intelligence. Additionally, content deemed to pose a high risk of misleading the public will receive more prominent labeling. These labeling efforts align with a broader industry agreement among major tech companies to combat manipulated content designed to deceive voters.

In a time when the authenticity of digital content is increasingly questioned, Meta’s move towards transparency and accountability is a step in the right direction. But will these labeling measures be enough to combat the spread of misinformation in the digital age?