Xiaomi‘s electric vehicle (EV) has officially launched its fully operational website, dedicated to its EV endeavors.
Wholly owned by Xiaomi, the CEO serves as the chief executive of the EV subsidiary. This development follows the recent introduction of Xiaomi’s first EV, the SU7, showcased in select Xiaomi Stores across China.
The website, registered post-establishment and approved in 2023, went live shortly after the SU7 EV unveiling on December 29, 2023. Focused on the SU7 model, the site offers a sleek layout that embodies Xiaomi’s distinctive style. While currently available only in Chinese, there are prospects for future expansion into other major languages.
Featuring a user-friendly design with seven functional tabs, the homepage showcases graphic photos of the SU7, including some never-seen-before images.
Offering technical insights into the flagship EV, the website also hosts a 2-minute promotional video detailing its production. Information is available on the Xiaomi Pilot module for self-driving and its Hypercasting line, along with details about the integrated HyperOS that powers screens within the EV.
Despite the website’s comprehensive content, some details about the Xiaomi SU7, such as its pricing, remain undisclosed. Expected to hit the market later this year, the Xiaomi SU7 is already on display in select Xiaomi stores in China.
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