realme recently announced its partnership with the Pinoy Pop Convention (PPOPCON) in support of the local music scene. It is in line with the brand’s mission to empower the Filipino youth in the pursuit of their passions.
Happening today, April 9, to April 10, the “first-of-its-kind” event will consist of a two-day convention from 10 am to 8 pm at the New Frontier Theater, Araneta City in Cubao, Quezon City. This will feature various booths, merchandise selling, games, and other engagement activities in celebration of all things Pinoy Pop.
Meanwhile, the second day, on April 10, will culminate with a live concert from 3 pm to 7 pm at the Smart Araneta Coliseum in Cubao, Quezon City. This will see the country’s most popular P Pop groups come together and perform on stage–both offline and online–for their fans for the first time.
The lineup includes MNL48, BINI, Alamat, 4th Impact, 1st.One, Press Hit Play, VXON, KAIA, DAYDREAM, YARA, VER5US, and G22, among others.
During the two-day convention, the brand will have an experiential booth with various activities, prizes, and other surprises. It will feature a special photo booth, powered by the realme 9 Pro Series in collaboration with Fujifilm Instax, where fans can capture their PPOPCON memories through fun photo prints and get a chance to join the giveaway. There will also be a special meet-and-greet with VXON, the rising P-Pop group behind the hit single “The Beast” which was also chosen by the brand as the official theme song for realme Mobile Legends Cup (RMC) Season 6.
According to realme, through partnerships with local artists and initiatives like the 2022 PPOPCON, the brand continues to provide platforms for Filipino talent to be recognized and celebrated, be it in music, gaming, and beyond.
“There’s no denying that Filipinos are recognized for their passion for music and their undeniable talent in performing. The increasing popularity of P-Pop on the local and global stage is testament to this. As a brand that’s for and by the youth, we at realme would like to be at the forefront of this fast-rising scene and show our full support for local talent through empowering platforms such as PPOPCON,” shares Austine Huang, realme Philippines’s VP for Marketing.