Qualcomm Technologies, Inc. has secured a multi-year deal with Mercedes-AMG PETRONAS F1 Team to introduce Snapdragon to F1. The Snapdragon platform will provide fans with new online and offline experiences through the alliance. Snapdragon and other Qualcomm® technology help accelerate their digital transformation and create a world-class innovative environment at their UK location.
Related: The Snapdragon Phenomenon: What’s Driving Smartphone Growth
1Snapdragon powers many luxury smartphones, gaming, and XR gadgets linked to automobiles, PCs, and wearables worldwide, offering customers more extraordinary experiences. The Snapdragon logo will appear on the team’s 2023 Mercedes-AMG F1 W14 E PERFORMANCE vehicle, the drivers’ racing outfits, senior staff’s clothes, and the garage and trackside.
Qualcomm Technologies, Inc. SVP and CMO Don McGuire said the technology-driven Mercedes-AMG PETRONAS Formula One Team is a great partner for Snapdragon. Bringing Snapdragon to fans worldwide will redefine the fan experience. Toto Wolff, CEO and Team Manager of the Mercedes-AMG PETRONAS Formula One Team, said innovation is essential for interacting with fans, constructing race cars, and creating the future workplace. Snapdragon is the appropriate partner to adapt and develop, and they are thrilled to create great solutions.
Mercedes-AMG PETRONAS Formula One Team Chief Commercial Officer Richard Sanders was excited to work with Qualcomm Technologies and extend their partner network. Their shared love for technology and innovation will benefit fans, partners, and the team. They want to expand their collaboration and put the Snapdragon brand on their new car.
ManilaShaker is a tech media producing insightful and helpful content for our local and growing international audience. Our goal is to create a premier Philippine digital consumer electronics resource that provides the most objective reviews and comparisons globally.
