Infinix has announced its first global brand ambassador, Yuna of the popular K-pop girl group ITZY.
The partnership with Yuna is joined by the global launch of the Infinix NOTE 60 series, signifying a strategic move into the market for high-end smartphones.
“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” said TT Liu, CMO of Infinix Mobility. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining.”
For those unaware, Yuna is the youngest member of the 2019 K-pop girl group ITZY. “Her vibrant confidence is her signature,” according to Infinix.
Through combining Yuna’s “infectious energy” into the Note 60 series, “Infinix is redefining its brand identity and empowering users worldwide, driving desirability among tech-savvy youth who demand both flagship-level sophistication and a platform for bold, joyful self-expression” .
“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together! — YUNA, Global Brand Ambassador for Infinix.”
The NOTE 60 series also introduces new partnerships, including Snapdragon power capabilities from Qualcomm, design collaboration with Pininfarina, and SOUND BY JBL.
READ: Infinix NOTE Edge Review
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