Soon after Elon Musk tweeted a drone video of a new white light in the shape of a “X” on top of the company’s headquarters in San Francisco on Friday, the Press reported that the city had decided to look into whether the sign’s installation broke any rules.
Musk is still trying to rebrand Twitter, which he bought in October, and the X sign is replacing the famous Twitter bird.
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In San Francisco, you need a permit to put a sign this big on top of a building, and it looks like X didn’t get one before putting the big X name on top of the building where the Twitter sign used to be.
A representative for the city’s Department of Building Inspection told the associated press that such installations need a permit for safety reasons and to make sure they “fit in with the historic nature of the building.”
Musk’s team has spent the last week replacing the famous Twitter bird with the new X symbol on all of its online goods as part of a big rebranding effort.
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The long-term goal is to turn X into a “everything app” like China’s WeChat that has a lot of different services all in one place.

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