Twitter is now called X?


Elon Musk’s tweet today links to, and a “interim X logo” will replace the Twitter bird emblem later today. Musk tweeted extensively about the change.

He began tweeting about the Twitter makeover to X at 12AM ET last night and continued for hours. “soon we shall bid adieu to the twitter brand and, gradually, all the birds” read the first tweet, followed by “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then tweeted “Deus X” and responded to additional tweets regarding the modification over the next few hours. He entered a Twitter Spaces chat dubbed “No one talk until we summon Elon Musk” and sat silently for almost an hour until unmuting and stating he will change Twitter’s logo tomorrow, adding “we’re cutting the Twitter logo from the building with blowtorches.”

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According to a Threads post from Platformer managing editor Zoe Schiffer, Musk emailed Twitter staff last night to inform them that the firm would become X and that it would be his last email from a Twitter address. Since Twitter was renamed X company, she assumed he was talking about the logo.

Musk didn’t comment on the new design, but he pinned a gif from Sawyer Merritt, a Twitter user who offered the logo from his canceled show.

For over two decades, Musk has put “X” on everything. He has indicated he intends to turn Twitter into “X, the everything app,” and he got the domain back from Paypal in 2017.

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Rebranding the site will be the clearest sign yet that this is not the same social network Musk bought last year. It’s not Twitter’s only change under Musk.

Twitter recently limited the number of DMs for non-paying users, added a LinkedIn-like hiring option for Verified Organizations, and Musk stated the site would soon allow users to write “very long, complex articles.” The article feature is currently called Articles, but it was first called Notes, like Substack’s Twitter clone, which had a theatrical launch.