As we kick off the New Year, realme’s CEO, Sky Li, has shared a groundbreaking product strategy called “Top to Bottom Expansion” in an inspiring letter.
This strategy aims to broaden product range, covering both premium and budget segments. Highlighting confidence and ambition for 2024, the CEO’s letter emphasizes the return of the GT series in global markets and the launch of the all-new Note series, positioned as “long-lasting value” in the entry-level smartphone market.
FULL REVIEW: realme Note 50 Review: The Best Entry-level Smartphone?
In the open letter, Sky Li states, “The birth of the Note series is not just the introduction of a product or an increase in market share; it is our response to challenges and an expectation for the future. We firmly believe that the greatness of technology lies not only in innovation but also in its popularization. For us, our products embody our dreams.“
realme, known for its remarkable performance in the global smartphone market since 2018, is set to advance further with the return of the GT series and the launch of the Note series. The full expansion across all price ranges signifies a strategic move to increase market share and solidify our position as a top global mainstream brand.
I am delighted to share with you realme’s first news of the New Year. It brings me immense pleasure to introduce a new product strategy for realme, named “Top to Bottom Expansion,” expanding our product portfolios to both the premium and budget segments. Our brand-new Note series is positioned as “long-lasting value,” reflecting our commitment to excellence in the entry-level smartphone market.
In 2023, we did not launch any flagship GT series globally, nor did we enter the price segment below $100. I believe that flagships should build the brand, showcasing our power in technology and innovation, while the entry-level series should build the volume, demonstrating our standards in quality control and precise production. This strategic move to launch the realme Note series marks the first time we are putting more effort into the entry-level smartphone segment, completing the full expansion of our product portfolio across all price ranges. The goal is to increase our market share and solidify our position as one of the top global mainstream brands. In 2024, we anticipate not only the resurgence of the high-end GT series but also the launch of the groundbreaking Note series.
The birth of the Note series is not just the introduction of a product or an increase in market share; it is our response to challenges and an expectation for the future. We firmly believe that the greatness of technology lies not only in innovation but also in its popularization. For us, our products embody our dreams.
As we implement the strategy of “Top to Bottom Expansion,” expanding our product portfolio to both the premium and budget segments, rest assured that our products will not only lead the trend in the high-end market but also showcase extraordinary qualities in the entry-level market.
We are well aware of the fierce competition, yet we remain steadfast in our belief that exceptional products are the keys to overcoming any challenge. In this exhilarating year, let us witness together the birth of the Note series, allowing young users around the world to enjoy tech experiences that exceed expectations!
Sky Li
Founder and CEO, realme
Now, realme Philippines officially welcomes the arrival of the realme Note 50, reshaping the landscape of smartphone accessibility. As one of the pioneering countries to unveil this cutting-edge device, realme Philippines cements its status as a frontrunner in the global mobile technology market.
Crafted to be every Filipino’s “Long-lasting Value Companion,” the realme Note 50 comes with a retail price of only PHP 3,599.
Stay tuned for availability updates on the official realme Facebook page. Mark your calendars for the highly-anticipated realme Note 50 product talk on January 23 at 6:30 PM, streaming live on the realme TikTok page.
Get ready to meet your new companion, the realme Note 50!
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