POCO India has released its new brand logo with its mascot and it seems a bit peculiar. According to POCO, this was intentional and there is a meaning behind the mascot itself.
The company states that its intentions are of “re-defining madness.” The logo has also four basic components that represent POCO as a whole. As we look at the logo, we can see a Halo on top with an angel-like crown. It signifies a sense of goodness according to the company.
Next is the antenna (nope, not horns) giving the intuition of POCO’s naughty side of Mad. With the eyes, it shows a bit of inconsistency when paired with the halo. Lastly, we have a triangular-shaped mouth that represents the company’s wit.
It may invoke confusion to consumers but they assure that POCO is its so-called “Mad” comes with a purpose.
Recently, POCO has just celebrated its one-year anniversary after parting with Xiaomi. Since then, POCO has already caught up with mainstream smartphone companies and developed successful devices along the way.
What do you think of POCO’s new logo?
Read: POCO X3 Pro Already in the Works, Hints at Flagship SoC
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