Google is reportedly mulling over a significant shift in its business model, considering the introduction of a paywall for access to certain advanced AI-powered features in its search engine.
This potential move, as disclosed by the Financial Times, marks a departure from the tech giant’s longstanding practice of offering its search services for free.
According to sources, Google is contemplating offering a new suite of AI-driven search functionalities accessible only to subscribers. This move could diversify the company’s revenue streams, which currently heavily rely on advertising income alongside other revenue sources.
Despite this potential change, Google has assured that its traditional ad-supported search engine will remain freely accessible. The company emphasized its commitment to enhancing subscription offerings with premium capabilities and services.
Interestingly, even with the introduction of paid features, advertisements are expected to remain a part of the user experience. This underscores the significance of advertising revenue in Google’s overall business model.
One might wonder why Google, known for its ad-supported model, is considering such a shift. Could this move be a response to emerging AI-driven competitors that threaten Google’s dominance in the search engine market?
