Instagram has introduced a refreshed wordmark as part of its first major brand identity update in more than 10 years.
The new wordmark retains Instagram’s signature script style but uses a bolder, simpler design. The company said its design team explored hundreds of versions before settling on the updated look.
Along with the wordmark, Instagram is updating its wider brand system, including typography, motion, layouts, and the use of its signature gradient.
The update also introduces refreshed versions of Instagram Sans, a new handwriting font called Instagram Pen, and a new Instagram Mono font.
Instagram said the refreshed wordmark is now rolling out globally, while the rest of the updated brand identity will continue rolling out through 2026.
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