Alessandro Paluzzi, a mobile developer, says that Instagram is getting ready to make the maximum length of its Reels feature 10 minutes. This is a bold move to keep up with rivals. At the moment, Instagram videos can only be three minutes long. This change will not only give Instagram an advantage, but it will also make us rethink how we group social media sites.
TikTok users have been able to post 10-minute videos, but Instagram’s move into longer videos shows that it doesn’t want to be known only as a place for pictures and short videos. It seems to be part of a bigger trend where social media giants are no longer happy to stay in their original niches. Instagram is no longer just a “photo platform,” TikTok isn’t just a “short video platform,” and YouTube isn’t just a “long video platform” like it used to be.
Another example is YouTube. In a move that seems counterintuitive, it is trying to get a piece of the market for short-form videos by adding features that make it look more like TikTok.
Meta, the company that owns Instagram, stated that the screenshots of the Reels extension that were shared are from a “internal prototype.” They didn’t say when this change would happen, but it’s clear that the lines between these platforms are getting blurrier at a rate that has never been seen before. It’s no longer enough to just keep up now you have to break down barriers and broaden your views.
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