The latest study from Canalys shows that the global smartphone market dropped by 10% to 258.2 million units in Q2 2023. This shows that the decline is slowing down.
Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.
Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.
OPPO includes OnePlus, and Xiaomi includes POCO. Tecno, Infinix, and iTel are Transsion. Therefor rounding affects percentages.
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