Recent reports from gsmarena suggest that BOE is likely to secure the supply contract for the display of the upcoming iPhone SE 4. It appears that BOE will be providing the majority, if not all, of the 6.1-inch OLED panels for the new iPhone model. Sources indicate that Samsung has opted out of the competition due to Apple’s insistence on lower pricing for each panel. With Samsung out of the picture, BOE has reached an agreement with Apple and is set to become the primary supplier of the displays.
According to the reports, a single unit costs approximately $30 from Samsung, but Apple’s offer was $25 per unit. This price is even lower than what Chinese manufacturers are charging for similar displays. With Samsung’s withdrawal, BOE and Tianma were the remaining contenders in the supply competition.
READ: 2025 iPhone SE 4 to Feature OLED Display from iPhone 14
BOE emerged as the dominant supplier, as Samsung was not enthusiastic about the deal due to thin profit margins. Consequently, negotiations ended when Apple requested an even lower price per unit from Samsung.
While details regarding the processor, camera, and other specifications remain undisclosed, more information is anticipated to surface in the coming months. The iPhone SE 4 is expected to hit the market in the first half of 2025.
What impact do you think the involvement of BOE in the iPhone SE 4’s display supply will have on its overall performance and pricing?