Starting on November 1, 2023, YouTube Premium subscribers in certain countries will experience an increase in their subscription prices.
This change comes after a previous price hike that did not affect all regions. Now, these adjustments will affect everyone.
The countries affected by the price hike include
- Argentina
- Australia
- Austria
- Chile
- Germany
- Poland
- Turkey
For existing subscribers, the new prices will be applied in their next billing cycle, except for Australia, where current subscribers can maintain their existing pricing for an additional three months.
YouTube has justified the price increase as a means to enhance the Premium service and support the creators and artists on their platform, helping them earn more money.
Although the higher cost may not be well-received by users, those who value features like ad-free viewing and background play may still find it worthwhile.
It’s important to note that YouTube has been taking measures against ad blockers, primarily because their revenue relies on advertisements.