Samsung Electronics Co., Ltd recently launched the Galaxy S22 Treasure Hunt campaign in the Metaverse, following the
recent launch of the flagship Galaxy S22 Series smartphones.
The Galaxy S22 Treasure Hunt campaign comprises a treasure hunt, as well as a user-generated content event exclusive to selected markets in Southeast Asia, happening from April 13 to 24. Users can get a chance to win the Galaxy S22, Galaxy S22+, or the Galaxy S22 Ultra and receive a Samsung Online Store e-voucher worth PHP 2,500 on top of limited-edition in-app items.
The campaign is hosted on the My House platform, a collaboration between Samsung and Naver Z’s ZEPETO – the largest metaverse platform in Asia, with more than 300 million users worldwide.
Users in the Philippines can participate in a Galaxy S22 treasure hunt in Jeromy’s House on ZEPETO to get special in-app items and Samsung Online Store e-vouchers.
First revealed at CES 2022, the My House world map allows users to decorate their very own homes in the metaverse with Samsung products. They can select, customize, and experience over 18 Samsung products in their virtual space, from the Freestyle, Neo QLED and lifestyle TVs like The Frame, to the Bespoke Refrigerator, Bespoke Jet, Air Dresser, and more. The SmartThings Mode experience can be activated via the Galaxy Z Flip, where users can enjoy a home party or games in their My House living room.
From April 13, users can participate in a Treasure Hunt event at Jeromy’s House on the My House map. Users must find 8 treasure boxes that contain Galaxy S22 Ultra and earn a limited-edition in-app jumpsuit, plus a Samsung Online Store e-voucher worth PHP 2,500. The treasure boxes will only appear every 15 minutes, for a limited time. Users can also receive an exclusive in-app Galaxy S22 effect item each time they find a gift box.
To enter the region-exclusive user-generated content event, participants can create a video of their Galaxy S22 treasure hunt experience with their avatar, then upload the video on their Zepeto feed with the hashtags #Samsung #GalaxyS22 #TreasureHunt. Participants may also upload their entry on Facebook or Instagram, use the Galaxy S22 Ultra Nightography booth and other Galaxy S22 in-app items to increase their chances of winning.
To qualify for the contest, participants must go to http://spr.ly/GalaxyS22-Zepeto and register to submit their official entry.
Entries will be judged on creativity and product integration. Creators of the top three entries will stand to win a Galaxy S22, Galaxy S22+, or Galaxy S22 Ultra.
For more information on the Galaxy S22 Treasure Hunt S22 campaign, visit www.samsung.com/ph. ZEPETO can be downloaded from the Google Play Store.
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