REDMI, Xiaomi’s sub-brand, is changing its name to all uppercase, marking a fresh start.
According to General Manager, Wang Teng Thomas, the brand is adjusting its product lineup to offer an all-round flagship experience in the Pro series while maintaining its reputation for delivering great value for money.
Now that its name is now written in uppercase, the Turbo series will replace the previous K series.
The Turbo series is aimed at offering high-performance smartphones in the less than around PHP25k price range, targeting users who want powerful features without paying flagship prices.
Meanwhile, the K80 lineup will represent the biggest update in the K series history.
The K80 models are expected to challenge top-tier competitors, offering powerful configurations and a premium user experience.
What do you think of REDMI‘s new look?
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