realme recently announced its partnership with content and entertainment platform TikTok to be the first-ever smartphone brand to launch in the TikTok Shop Philippines.
“We know the recent emergence of the live shopping format and ‘shoppertainment’ has piqued the interest of today’s consumers and has since opened up so many opportunities for brands to connect with their audience. As a brand that’s for and by the youth, we aim to be at the forefront of this digital movement,” shares Austine Huang, realme Philippines’ VP for Marketing.
On April 25, the brand launched its first-ever TikTok Shop and live shopping session where users got to know more about realme’s latest products and win exciting prizes.
“Through our global partnership with TikTok, we hope to engage with this new generation of shoppers by providing them a channel where they can discover and instantly purchase our products, as well as directly communicate with the brand in real time, all in a channel that’s native to their online behavior,” shares Huang
Since it launched its TikTok channel in 2020, the brand has generated over 1 million followers and more than 6 million likes.
The realme TikTok Shop will continue to hold frequent live shopping sessions starting this month. The users can look forward to incredible discounts, surprises, and many more.
“We are excited to have realme onboard as a partner in promoting. We hope that TikTok Shop and realme will help shape the e-commerce space in the Philippines and encourage more local businesses to maximize the opportunities to engage with their customers and drive business results on TikTok Shop,” shares Kristoffer Rada, TikTok Head for Public Policy
