Students from PUP’s Advertising and Public Relations Department, with support from Innity Philippines and IN2IT Cosmetics, rocked the GEAR UP! seminar-workshop. Despite an unexpected earthquake interruption, the event showcased resilience, digital prowess, and a touch of glamour.
On December 5, 2023, at PUP-COC’s Audio Visual Room, GEAR UP featured expert sessions on digital media by Innity Philippines’ Andre Agawin, Head of Media Operations, and Ninz Alamar, Media Strategy Manager. Participants got the lowdown on digital media planning and buying, spiced up with engaging booth activities.
Together with Red Images, the official studio partner, a custom-built photo booth captured moments of innovation and passion, allowing participants to express themselves visually. On top of that, an IN2IT Cosmetics vanity dresser was present to ensure that every participant not only felt but also looked their best, flawlessly matching its mission of offering world-class beauty to Filipinos.
But, plot twist, an earthquake led to a swift evacuation, prioritizing safety. Turning lemons into lemonade, the organizers and Innity Philippines shifted to an asynchronous format, making sure learning didn’t skip a beat. A testament to turning challenges into opportunities!
The organizers express their heartfelt appreciation to Innity Philippines, IN2IT Cosmetics, Red Images, distinguished media partners, event sponsors, and participants for their unshaken support and understanding during those unforeseen events. As the GEAR UP seminar-workshop concludes, the legacy of beauty beyond adversity shall live, establishing an everlasting mark on the collaborative efforts of this joint initiative that empowers the education of the future generation.
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