At Paris Photo 2023, a major international art fair dedicated to photography, OPPO and iconic camera manufacturer Hasselblad revealed their collaboration on the next generation of HyperTone Camera Systems set to debut in 2024.
This joint venture aims to redefine computational photography, with the upcoming systems initially gracing the future Find series flagships, promising users an unparalleled mobile imaging experience.
OPPO’s Imaging Director, Oliver Zhang, expressed excitement about the collaboration’s evolution, highlighting the positive reception of the HyperTone Camera System in the Find X6 and Find N3 series.
The collaboration with Hasselblad signifies a strategic move to merge classic imaging aesthetics with cutting-edge mobile technology. In 2024, they plan to launch the next-gen HyperTone Camera Systems, setting new industry standards.
Hasselblad’s Global Marketing Manager, Bronius Rudnickas, emphasized the collaboration’s depth, stating it goes beyond mere style inheritance. The integration of aesthetics and technology between both brands is expected to elevate image quality and stylized experiences for photography enthusiasts, promising an extraordinary outcome.
With OPPO pioneering a revolution in mobile imaging by prioritizing aesthetics over industry traditions, they’re leading the way in computational photography. The Photography Aesthetics Feature Quantification Lab, comprising technicians, professional photographers, and color experts, underscores OPPO’s commitment to combining objective technical processes with subjective user aesthetics.
The HyperTone Camera System, consisting of the All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, is designed to deliver end-to-end system-level imaging capabilities. Notably, the HyperTone Camera System’s technical architecture will extend its influence beyond the Find series, empowering multiple OPPO product series with flagship imaging experiences.
The unique features of the HyperTone Camera System include the industry-first All Main Camera System, offering high image quality across all focal lengths day or night. The HyperTone Image Engine addresses traditional computational photography issues, enhancing clarity by 30% and reducing noise by 60% with the Extra HD Algorithm.
As a crucial part of the imaging experience, the HyperTone ProXDR Display, with ProXDR technology, unlocks up to eight times more dynamic range on-screen. This innovation precisely records the brightness of 12 million pixels, enhancing photo viewing realism.
In the realm of computational photography, Hasselblad’s Portrait Mode stands out. Following aesthetics, this mode introduces delicate tonal changes, creating three-dimensional portraits without excessive brightening. With optimizations for 45 skin tone colors and Bokeh Flare Portrait, users can achieve a cinematic bokeh effect.
As the collaboration evolves, the results will be shared in 2024, promising enhanced image quality and stylized experiences for photography enthusiasts.
Are you excited about the evolution of mobile imaging with OPPO and Hasselblad’s collaboration?
