Tubi, a streaming service, has announced a new Creatorverse Incubator program in partnership with TikTok.
The program will select creators to produce scripted and unscripted series that will premiere exclusively on Tubi.
The initiative is designed to give creators access to a wider audience, with Tubi reporting more than 100 million monthly active users.
TikTok will help identify potential participants, while Tubi will support production and development.
An initial group of creators is expected to be announced later this year. TikTok will also promote the shows through its Spotlight feature to drive audience engagement.
According to Tubi, this aims to expand creator-led content as the trend of short-form content creators moves into longer-format streaming projects.
What do you think of this collaboration between Tubi and TikTok?
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