Apple is reportedly aiming to keep the starting prices of the upcoming iPhone 18 Pro and iPhone 18 Pro Max at the same level as the current iPhone 17 Pro models, as shared by MacRumors.
According to Jeff Pu, Apple is focusing on cost management to maintain similar pricing for the next-generation Pro models.
And as mentioned above, the brand is working to keep prices either unchanged or at a similar level compared to the iPhone 17 Pro lineup.
It was also shared that Apple has been negotiating with suppliers such as Samsung and SK Hynix to secure better pricing for memory chips, as DRAM and NAND storage costs continue to rise.
Another analyst, Ming-Chi Kuo, previously said Apple plans to avoid raising prices as much as possible for the iPhone 18 Pro models.
As for its availability, Apple is expected to introduce the iPhone 18 Pro series in September 2026.
For reference, the current iPhone 17 Pro has a regular price of PHP83,990, while the iPhone 17 Pro Max starts at PHP91,990 in the Philippines.
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