
Toyota has officially launched the ATIV in the Philippines. It is the most affordable Hybrid Electric Vehicle (HEV) locally.
Inside, the ATIV offers a 7-inch digital instrument cluster, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto.
The new ATIV features a 1.5-liter gasoline engine paired with Toyota’s self-charging hybrid system, producing a combined 109 PS and delivering fuel efficiency of up to 25 km/L.

Power is sent to the front wheels via an electronically controlled CVT (eCVT).
This fourth-generation also included the Toyota Safety Sense 3.0 suite with pre-collision warning, adaptive cruise control, and lane-keeping assist.
Other than that, the new ATIV offers seven airbags, a 360-degree camera, and hill-start assist.


Key Specifications (HEV Variant):
- Engine: 1.5L 2NR-VEX Atkinson-cycle gasoline engine + electric motor
- Output: 109 PS combined
- Transmission: eCVT
- Fuel Efficiency: ~25 km/L
- Dimensions: 4,425 x 1,730 x 1,475 mm
- Weight: 1,150 kg
- Ground Clearance: 133 mm
- Suspension: MacPherson strut (front), torsion beam (rear)
Toyota ATIV Hybrid EV Price
Below are the prices for the Toyota ATIV Hybrid EV, which officially launches today, October 24, 2025, in the market.




- ATIV 1.3 E MT – PHP 916,000
- ATIV 1.3 E CVT – PHP 980,000
- ATIV 1.5 G CVT – PHP 1,058,000
- ATIV 1.5 HEV CVT – PHP 1,198,000
