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Meta will stop using the Reach metric in Facebook analytics starting October 31, 2026.
According to Meta, Facebook Reach will be replaced with Viewers as the primary metric for measuring how many accounts viewed content.
The change means users will need to look for Viewers or Unique Viewers instead of Reach when checking their Facebook analytics.
The update changes the terminology used in reporting, with Viewers serving as the main metric for understanding how many accounts viewed Facebook content.
What do you think about this change?