LG Unveils AI Vision ‘Affectionate Intelligence’ at CES 2025

LG Electronics revealed its vision for AI-powered experiences at the LG World Premiere event in Las Vegas on January 6, ahead of CES 2025.

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Under the theme “Life’s Good 24/7 with Affectionate Intelligence,” the company showcased how its advanced AI aims to enhance daily life across home, mobility, and commercial spaces.

The event, attended by over 1,000 participants and streamed online, demonstrated approach to using AI for personalized and empathetic customer experiences.

Through interactive displays and real-life scenarios, the company highlighted how its “Affectionate Intelligence” redefines AI by focusing on human-centric interactions and tailored solutions.

Key Announcements

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They also introduced FURON, an AI agent leveraging large language models, real-time spatial sensing, and lifestyle insights to deliver responsive and personalized solutions while safeguarding user data.

Additionally, the brand announced a partnership with Microsoft to enhance AI-powered services.

This collaboration will combine products and customer insights with Microsoft’s AI technology to create seamless experiences in homes, vehicles, and commercial spaces.

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The two companies also work on energy-efficient AI data centers using thermal management systems.

The event included a demonstration of AI in daily life. Highlights included:

  • A smart home assistant adjusts room temperatures based on health cues.
  • AI in vehicles offers navigation adjustments, health monitoring, and real-time solutions for delays.
  • AI-enhanced TVs optimize content recommendations and audio clarity based on user preferences.
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Broader Applications

LG Electronics also presented its vision for AI in smart homes, modular living spaces, and software-defined vehicles. What do you think integrating AI technologies into everyday environments?

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