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Apple could soon raise prices on some of its products due to rising costs and supply issues affecting memory and storage chips.
In an interview with The Wall Street Journal, Apple CEO Tim Cook said the company is facing significant increases in the cost of memory components used in its devices.
According to Cook, Apple has been trying to absorb the higher costs and avoid passing them on to customers. However, he said the situation has reached a point where price increases may become unavoidable.
Despite the interview, Apple has not yet announced when any price hikes will take effect, how much prices could increase, or which products may be affected.