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Google might need to step up its game.
According to a forecast by advertising research firm eMarketer, Google is projected to lose its majority share of the US search market in 2025.
Google Search Market
The reason is that Amazon’s search ad market is growing faster! Despite its 48% of US search ad revenue, Amazon, on the other hand, is reportedly 25% of the US search ad market, and that share might increase to 27% by 2026
With Amazon being a major shopping platform in the US, they often use Amazon to search for products directly, which makes its ads highly relevant for brands looking to reach buyers close to the point of purchase.
What do you think are the reasons why Amazon will take over? Do you think they can be a really strong competitor?