Zenfone 4’s selfie campaign #4TheSmile indeed brought smiles to 218 patients, in partnership with Operation Smile Philippines.
The partnership between Operation Smile and ASUS Philippines started last August 19, 2017, with its tagline, “We Love Selfie & Wefie,”. For this campaign, every selfie or wefie with the hashtag #4TheSmile is a peso donation to Filipinos who have cleft lips and cleft palates.
The medical mission was held in the heart of Iloilo City – the Qualimed Hospital in Mundurriao. Together with the media, Team ASUS PH and Team Operation Smile spent 2 wonderful days as hands-on volunteers to change the lives of the kids with the said condition.
“When the selfie phenomenon started, it was easily deemed done for vanity’s sake. But here at ASUS Philippines, we believe differently. Our selfies and wefies are manifestations of self-love and love in general – and love is something to be shared with the rest of the world,” said Product Marketer for ASUS ZenFones, Mike Santos. “It was difficult, but it was definitely an amazing and humbling journey – to begin change by starting with our ZenFones and to see it bear fruit now.”
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