A blue verification check mark would cost users $8 per month, thus hollowing out the purpose of the feature, according to Twitter’s owner. The social media platforms are now including a second, gray check mark for all accounts that have been authenticated as legitimately representing a real person or business.
While Elon Musk, Twitter’s new owner and current CEO, does not currently have a gray check mark, media publications like The New York Times and The Verge do.
The “Official” designation will be used to distinguish between subscribers and true verified accounts, according to Esther Crawford, who is presently VP at Twitter and in charge of the Blue membership initiative. She clarified in a subsequent tweet that not all accounts that previously had the Blue Check will immediately receive the new label and that the Official label is not for sale.
“Accounts that will receive it include government accounts, commercial companies, business partners, significant media outlets, publishers, and some public people,” the vice president claims. This method is probably not definitive because the corporation will continue testing different strategies to distinguish between different account kinds.
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