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Shell starts the summer season with a road trip
Pilipinas Shell launches “Recharge Your Summer Road Trip” campaign to make each journey better for every Filipino. To kickoff the hot season, they demonstrated an exciting drive that they can offer this summer.
To launch this campaign, we held this drive to encourage motorists to always be prepared on the road by fueling up with quality products and visiting a one-stop-shop that has everything they need for the journey ahead,” said Pilipinas Shell VP for Retail, Anthony Lawrence Yam.
Recharge Your Summer Road Trip
Shell kicked off their summer offerings by taking the media on an invigorating whole-day escapade.
Throughout the 44-KM drive to the Southern parts of the metro in Minis powered by Shell V-Power Nitro+, media participants took on different challenges by finding the most efficient solution that most travelers encountered on the road.
That includes necessity shopping lists, to finding the perfect restrooms for nature’s call, to knowing products and services that can ease your drive, and experiencing food and drinks to from Deli2Go’s range of dishes at Shell South Luzon Expressway station.
The divided participants were briefed on safety road guidelines, keeping in line with Shell’s commitment to safety and health.
For every completed pit shop shop challenge, the participants racked up points on their media exclusive Recharge Challenge Passport, and Shell’s Summer Journey Card, an instant-prize card available for all customers when they gas-up and shop at any Shell station.
Be with Shell
Apart from their products and services, travelers can earn points through SM Advantage card for every purchase made at Shell.
Travelers can even get a chance to win prizes from drinks to a summer trip destination. Just collect stamps for every purchase at Shell via the Shell Summer Journey Cards.
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