realme Philippines continues to dominate the local smartphone industry as it claims the no. 1 spot in the market once again, according to international research firms IDC, Canalys, and Counterpoint Research in their respective Q2 2021 reports.
With this milestone, the fast-growing tech and lifestyle brand has now managed to hold the top spot for two consecutive quarters—an impressive feat the brand attained in less than three years. The brand first held this position in Q3 of 2020, just less than two years since its entry into the Philippine market in November 2018.
According to Canalys, realme accounted for 26% of the local market share, besting four other smartphone brands in the category. It also reported a 51% year-over-year growth for the brand during this quarter.
The brand also ranked first in a separate report by Counterpoint Research, with a 21% market share. Similarly, realme also showed leadership in e-commerce channels. “realme continued to
lead the Philippines online market with a 32% share”, according to the report.
In addition, realme’s industry leadership for Q2 2021 is further validated by IDC as the research firm also reported a number 1 ranking for the brand.
“We are truly grateful for the continuous support of our Filipino fans because, without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” shares Austine Huang, realme Philippines’ VP for Marketing.
realme reaches 100-million mark worldwide
On a global scale, realme also achieved a milestone of 100 million smartphones sold. Amid the COVID-19 pandemic, realme still managed to become the fastest global smartphone brand to reach this milestone in three years, according to market research consultancy firm Strategy Analytics. In addition, realme is also the fastest-growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC), showed.
This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with presence in 61 different markets worldwide.
Source: realme
