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OpenAI is introducing a new visual ad format in ChatGPT, giving advertisers a new way to promote products and services.
The ads will initially appear during image generation and can show products, how they are used, or related visuals. They will be clearly labeled and kept separate from AI-generated images.
OpenAI said ads will not affect ChatGPT’s answers.
The company is also adding new tools to help advertisers measure ad performance and control where their ads appear. OpenAI said safeguards will keep ads away from sensitive or inappropriate conversations.
OpenAI is also working with DoubleVerify and Integral Ad Science to evaluate its advertising safeguards without accessing private user conversations.