
Laifen, a global personal care brand, has officially launched in the Philippines.
For the Philippine market, Laifen introduced three hair dryer models: the Laifen Mini, Laifen SE 2, and Laifen SE Lite.
The Laifen Mini features a 110,000 RPM motor and weighs 299 grams. It operates at around 61 dB and includes smart temperature monitoring and negative ion output to help reduce frizz. It also has a child-friendly mode for gentler airflow. The model is available in Green, Blue, and White.
The Laifen SE 2 uses a 108,000 RPM motor and offers two airflow speeds and five temperature settings. Heat is regulated up to 80 times per second to prevent damage, while a six-layer noise reduction system brings operation down to around 59 dB. It comes in White.

The Laifen SE Lite is a lighter and smaller model in the lineup. It uses high-speed airflow and negative ion output to reduce frizz, and its smart temperature control adjusts heat 50 times per second. It operates at around 62 dB and is available in Tan, Pink, and Purple.

The Laifen smart hair dryers are available through Shopee, Lazada, and TikTok Shop, with introductory prices offered for a limited period.

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