Amazon is gearing up for a major update to Alexa, its popular AI-powered assistant. Starting in August 2024, some of the most advanced features will come with a monthly subscription fee. Here’s a breakdown of what to expect:
To unlock the full potential of the revamped version, users will need to pay an extra $5 to $10 per month, on top of their existing Prime membership. This premium tier will offer a range of enhanced capabilities designed to make Alexa smarter and more useful than ever.
For those who prefer not to pay, Amazon isn’t ditching the free version of Alexa. The basic service will still include new generative AI features, ensuring that all users can benefit from the update, even without a subscription.
Amazon’s decision comes as the AI assistant market heats up, with competitors like Google, Microsoft, OpenAI, and Apple all vying for user attention. By offering both free and premium tiers, Amazon aims to cater to a wider range of users and stay competitive in the evolving market.
Stay tuned for the launch in August 2024!
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