Foldable smartphones are making waves globally, becoming a popular segment in recent years. A study by Counterpoint predicts that by 2025, 55 million units of foldable smartphones will be shipped worldwide.
Leading brands, particularly from China, are driving this growth, focusing on innovation and diversification within the premium segment. In 2022, China emerged as the dominant player, holding a 26% share of the global foldable smartphone market, showcasing a significant 199% YoY growth in shipments.
OPPO’s Role in Elevating the Global Foldable Smartphone Market
OPPO has been a driving force behind the global success of foldable smartphones. Their introduction of the OPPO Find N in 2021 revolutionized the foldable experience, seamlessly integrating these devices into users’ daily lives.
Beyond software advancements, OPPO’s innovation extends to hardware with the OPPO Find N2 Flip, featuring the industry-leading Flexion Hinge for durability and an almost imperceptible crease even after over 400,000 folds. The phone also introduced a sizable cover screen, expanding functionality with FlexForm Mode for versatile camera usage.
OPPO Find N2 Flip
The OPPO Find N2 Flip offers rapid charging with 44W SUPERVOOC, bringing the 4,300mAh battery to 50% in just 23 minutes. These groundbreaking features led the device to capture a substantial 15% foldable smartphone market share in China, reaching 22% when considering the OPPO Find N2, further solidifying OPPO’s influence in the foldable smartphone arena.
Foldable Smartphone Market Expansion and the Future
The ultra-premium segment is witnessing a significant surge in foldable smartphone sales, expected to more than double globally from 7% to 16% by 2025. This uptick indicates a promising future for premium smartphones, prompting global tech giants to expand their presence in international markets.
Moreover, the Asia-Pacific (APAC) region has experienced a notable 50% YoY growth in foldable shipment share from 2021 to 2022, showcasing a substantial rise in demand for such innovative devices. Brands like OPPO have capitalized on this demand, introducing the Find N2 Flip to the region. The Find N2 Flip has received exceptional acclaim, especially in countries like Thailand, where it secured a remarkable 55% market share in the foldable smartphone segment during its first sale month. This positive response is propelling OPPO to further innovate in the foldable segment, striving to deliver high-value devices to users in APAC.
The Evolution of Foldable Smartphones
It is clear that foldable smartphones have gone through several generations of development. The upcoming generation of foldable smartphones is expected to surpass traditional flagship devices in overall performance and grow significantly in market share as well as consumer demand in the coming years as smartphone brands expand their presence across multiple overseas markets. OPPO, a trailblazer in this industry, is leading the way with innovative products and software enhancements that are reshaping the foldable smartphone landscape. As the market continues to evolve, OPPO remains committed to delivering exceptional user experiences and pushing the boundaries of what foldable smartphones can achieve.
Launched on 29 August 2023 in the Chinese market, OPPO’s latest clamshell foldable, the Find N3 Flip, will also be arriving in global markets soon, further elevating the next generation of foldable smartphone innovation.
For further updates from OPPO, please visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.
ManilaShaker is a tech media producing insightful and helpful content for our local and growing international audience. Our goal is to create a premier Philippine digital consumer electronics resource that provides the most objective reviews and comparisons globally.
