X, which used to be called Twitter, is getting more attention for not naming ads on its site. People have seen ads that don’t have the usual “Ad” label on them, making it hard to tell the difference between paid and free material. This problem makes users angry and might also get the attention of government agencies like the FTC.
There has been talk about whether this is X’s purpose or a technical glitch because they haven’t said anything. In either case, the mistake makes me wonder how committed the platform is to being open, and it could make its problems even worse.
Elon Musk, who now runs the platform, has already said that ad income has dropped by 60% and that activist campaigns are to blame.
There aren’t enough clear labels, which could cause some problems. Users might not like it, and advertisers might not trust you as much. The company has already lost two important leaders who were in charge of brand safety.
As X makes its way through these waters, the fact that there isn’t a clear answer to the problem of the unlabeled ads could be a sign of bigger problems within the business. X is having trouble with its governance and operations, and this new controversy could be the final straw that makes the company take its ad revenue and executive team more seriously.
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