YouTube plans to add Really Simple Syndication (RSS) support for private feeds through YouTube Music. This is a big change that could shake up the podcasting world.
Steve McLendon, who is in charge of YouTube’s products, made this news at the Podcast Movement conference. It showed how ambitious YouTube’s plans are in the podcasting space.
YouTube has been a place to watch videos for a long time, but adding podcasts gives the site a new twist. YouTube wants to make it easier to post podcasts by getting rid of the need for a third-party service.
This will make it a one-stop shop for people who want to start podcasting. This makes it possible for creators to reach a bigger audience and gives them more control over their material.
What makes YouTube stand out is that it lets users put together lists of their favourite podcasts with RSS streams. This is a big advantage over rivals like Spotify, which doesn’t have RSS-based subscriptions at the moment. People can now discover lesser-known or private podcasts on their own, which makes the platform appealing for people who are tired of the most popular shows.
These new tools should help YouTube Music, which is already a major player in the music streaming market. As it adds podcast features, YouTube Music is getting ready to fight directly with Apple Podcasts and Overcast, which are specifically made for podcasts. It also has an advantage over Spotify because it can read private RSS streams, which Spotify can’t do.
The fact that YouTube has added RSS uploads and private feeds shows that it wants to be a platform for all kinds of audio material. YouTube could become a major podcast player because it has a large number of users and a lot of different features.
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