In 2018, realme entered the highly competitive global market, and by 2021, it reached the impressive milestone of 100 million sales. Despite tough competition and a stable hierarchy of leading brands, realme has defied the odds and recently announced that its global smartphone shipments have now exceeded 200 million units.
Becoming the fifth-fastest brand to achieve this milestone, realme has earned a spot in the elite ‘200 Million Club‘ on the international stage. Throughout its journey, realme has stayed true to its commitment to providing a disruptive technology experience driven by consumer insights and product innovation.
In 2023, realme is focused on delivering breakthrough technology, design, and performance with the “No Leap, No Launch” approach, ensuring significant technological advancements in each product generation. Catering to diverse global user demands, realme has gained value recognition, growing alongside its users for mutual success.
Despite challenges in the global smartphone market, realme has maintained healthy and steadfast growth, increasing its influence in the international market. With a market share of 88% in emerging markets, realme has become a mainstream international smartphone brand. The brand’s commitment to continuous innovation is evident through investments in R&D, including the establishment of the realme Global Institute of Leap-forward Technology, focusing on display, photography, gaming, and charging technologies.
Looking ahead to 2024, realme plans a significant boost in technological capabilities with a 470% increase in R&D spending. Collaborating with over 33 international tech partners, the brand aims to develop cutting-edge technologies in imaging, gaming, display, and charging. Additionally, realme plans to expand its pool of tech talent, with a 400% increase in research personnel.
As realme’s founder and CEO, Sky Li, emphasized in the fifth-anniversary open letter, the era of “elevator-style” development in the smartphone industry has concluded. While future steps may be challenging, realme remains committed to its original vision, scaling new heights, listening to its users, and growing with them worldwide.
What do you think the future holds for realme as it continues to reach new milestones? Let us know!
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