Fourth-year students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) are teaming up with Innity Philippines to host a seminar-workshop titled “GEAR UP: Navigating Media Planning and Buying in a Digital World.”
Taking place on December 5, 2023, at the PUP-COC Audio Visual Room, the event focuses on Digital Media Planning and Buying.
The seminar-workshop covers the basics of digital media planning and buying, offering insights into strategically distributing content across channels. Attendees will gain both theoretical knowledge and practical skills to navigate the dynamic digital landscape, empowering them to make data-driven decisions.
GEAR UP aims to bridge the gap between academic knowledge and industry demands, providing real-world insights and hands-on experiences for future careers in advertising and public relations.
In preparation for the event, GEAR UP collaborated with RED Images for an exclusive photoshoot at the RED Images building in Sampaloc, Manila. The event is presented by IN2IT cosmetics, and registration is open for those looking to participate.
Visit their Facebook Page for more information and updates.
ManilaShaker is a tech media producing insightful and helpful content for our local and growing international audience. Our goal is to create a premier Philippine digital consumer electronics resource that provides the most objective reviews and comparisons globally.
