Alphabet’s Google announced on Wednesday that it is releasing two new features for marketers that use artificial intelligence to automatically find the best places for ads for brands across all of the tech company’s services.
In recent months, AI has taken over the tech industry. Google and other companies have made new chatbots that can have open-ended talks with users. AI is also being used more and more to serve advertisers, who bring in money for businesses.
Google has already given advertising AI tools, but now it is using the tech to help brands reach more specific goals with their ads.
One of the new features, called Demand Gen, will use artificial intelligence (AI) to put an advertiser’s photo and video ads on Gmail, the YouTube feed, and Shorts, which is YouTube’s answer to the famous short-form video app TikTok.
AI will make it so that marketers don’t have to think about where to put their ads. Instead, the technology will focus on finding spots that are “shiny, visual, and immersive,” as Google’s vice president and general manager of advertising, Vidhya Srinivasan, put it.
Google said that the second new feature will use AI to find the best places to put ads so that a brand’s video ads get the most views possible.
In early tests, the new tool led to an average of 40% more video views for brands. By using AI to do some of the “grunt work” for marketers, brands will be able to focus more on their marketing strategy and stories.
ManilaShaker is a tech media producing insightful and helpful content for our local and growing international audience. Our goal is to create a premier Philippine digital consumer electronics resource that provides the most objective reviews and comparisons globally.
